A/B Testing

What is A/B Testing in the Wheelify app?

A/B Testing in **Wheelify **app allows you to compare two versions of a campaign to see which performs better in terms of conversions and engagement.

How to create an A/B test for a campaign?

1. At the “A/B Testing” tab, click on “Create A/B Test” in the top right corner.
2. A pop-up will appear where you can select the campaign you want to test.
3. Set the number of days you want to run the “A/B Testing.”
4. Click on “Create Test”.
5. After this, a new screen will appear as shown below:
6. Once you're ready, click on “Start Test” in the top right corner, and the test will begin running on your store.

How to compare results between the original and variation campaigns?

1. After you start the test, the screen will appear with a table showing metrics and comparisons between the both campaigns. 
2. It will show the difference between Participants, Goals Conversion,** **and **Conversion Rate **respectively.
3. When the campaign ends, it will automatically show the winner at the front of the “A/B Testing” section from where you can determine properly which way you should run your campaign.

How to delete or reset an A/B test?

Right along with “Start Test” you can see the buttons “Delete Test” and “Reset Test”. Choose the one according to your preference.

Updated on: 10/22/2025